1.
2.
3.
I believe that sign number 1 is a combination of an icon and symbol and could possibly be a index as well, sign number 2 (the smiley face) is definitely an icon and sign number 3 could be a combination of an icon and symbol.
The ad campaign that Dunkin Donuts has created uses icons that correspond with the message they are trying to send to their customers. By using the symbols of the USA and stick figure, the company convinces consumers that everyone in America literally runs and functions on and off of Dunkin Donuts, which could further imply that if you are an heavy coffee drinker, you can count on DD to help you make it through the day. You can find this sign on billboards running along major highways in different cities, you can also see commercials involving this ad on most channels, and you can also hear commercials involving this ad on radio stations as well. According the DD website, in the area code that I live in, there are 92 locations within a 9.98 mile radius to where I live and 29 of them are within 5 miles of me; the DD franchise is explosive and has this ad posted everywhere which instantly give you a craving for their products, even if it 5 pm and you already had your 3 cups of coffee for the day, and persuades you to make a pit stop into the drive thru and drop a couple of dollars on what we Bostonians call a “regulah coffee”.
The Wal-Mart smiley face is definitely an icon and could possibly be a symbol. The icon represents the happy and blithe services that Wal-Mart has to offer to its customers. It could also represent a symbol because of its bright and vibrant yellow color which is a very welcoming and vibrant which could attract customers; one may see this symbol and think that “if I go to this store, I must come out feeling better than when I enter”. This can be seen in all the Wal-Mart ads, commercials, and billboards in most cities.
The last image that I posted would probably be an icon and a symbol because of the Bull’s Eye target icon that goes with the name of the store, Target. Also, because the icon’s simplicity and bold red color, it makes this store name stand out in people’s minds, and also because of the brands that they sell at such low prices, which again can indicate the symbolism of the target/bull’s eye; that when a shopper comes to Target, they’ve hit the Bull’s eye
