This is an ad that I found in support to stop Human Trafficking against women and young children. I chose this ad because of it’s interesting choice of the body parts that the company picked to be highlighted and also because of the modality of the picture which seems to be very air-brushed and almost reaching to a point of perfection while still trying to make a bold statement “Stop Slavery”. It is also interesting to me in the choice of color both in the background of the picture and in the font. They are basically the same color and almost blend in with one another. I would think that if the company was trying to get their point across, they would use either a different font that may or may not bolded or simply choose a different color to make it stand out more. I have done previous projects and research about Human Trafficking before and to me this ad is almost defeating the purpose of the injustice the is brought upon women who have unfortunately have to deal or have dealt with the suffering that this terrible epidemic has cause worldwide. I am not positive about how they are trying to control social behavior in public space but I would assume that they are trying to bring to everyone’s attention that slavery still does exist but not in the stereotypical way that most people would think of (ie. Slavery with African-Americans). The company uses brightness, illumination and a representation of a women’s legs chained together by what could be an ankle-bracelet as opposed to chain-links. They also make the women’s legs turn inward as if she were uncomfortable or not okay with how she feels about herself or the things around her; she is simply helpless. Also, by putting the main message right below the center photo, based off of Kress and van Leeuwen’s analysis, the information is more “given and real” information. I would be curious as what orientation companies put their main message on their ads and see if the Kress and van Leeuwen’s analysis would match the idea that the ad is trying to get across.
